T.Fruendt Photo-Journalist
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ACTUAL INFORMATION FOR CLIENTS 
The ‘new normal’ will be radically different. 

Since a few weeks, quasi since the beginning of the lock-down due to the virus epedemie, I have been working a lot on the production of online catalogues. Product photos of every sort of products: glasses, tools, boat accessories, ceramics and kitchen accessories  and a spare parts catalogue. 

Very helpful is that I can provide a guest apartment for the designer in my studio which is fully networked. This enables the designer to work quickly on uploads directly on site to the company website while I create the photo required for the product. This allows very effective work without too much correspondence.
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All photos are usually photographed on a light grey background so that if necessary another background colour can be easily adjusted.

These three conditions must be considered in any case when designing an online catalogue: 
  • Production tactics need to be adjusted to react when trade promotes short-term sales to compensate for losses. reopened stores promote short-term sales. 
  • It is worth adjusting to tighter budgets because the coming economic crisis is inevitable. Your online catalogue should therefore also reflect changing demand and realistic pricing. 
  • And finally, you need to take advantage of these new price/performance expectations through targeted notifications via online news and "social media" to attract these new cost-conscious customers so that they can then integrate them into your current offering in the long term.

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  • Corporate
    • ACTUAL INFORMATION FOR CLIENTS
  • Editorial
  • Agro-Photo
    • Country-Side
    • Agriculture
    • Animals
  • Contact...
    • Terms & Conditions
    • Fees
    • Privacy Policy
    • Tear-Sheets
  • Prints
    • Singapore's Orchid Garden
    • Vallee D'Eure
    • Paris
    • Uzes
    • Fine-Art-Prints
    • Previous Calendars
    • Paravents / ​Screens
    • Downloads
  • Blog