ACTUAL INFORMATION FOR CLIENTS
The ‘new normal’ will be radically different.
Since a few weeks, quasi since the beginning of the lock-down due to the virus epedemie, I have been working a lot on the production of online catalogues. Product photos of every sort of products: glasses, tools, boat accessories, ceramics and kitchen accessories and a spare parts catalogue.
Very helpful is that I can provide a guest apartment for the designer in my studio which is fully networked. This enables the designer to work quickly on uploads directly on site to the company website while I create the photo required for the product. This allows very effective work without too much correspondence.
All photos are usually photographed on a light grey background so that if necessary another background colour can be easily adjusted.
These three conditions must be considered in any case when designing an online catalogue:
Since a few weeks, quasi since the beginning of the lock-down due to the virus epedemie, I have been working a lot on the production of online catalogues. Product photos of every sort of products: glasses, tools, boat accessories, ceramics and kitchen accessories and a spare parts catalogue.
Very helpful is that I can provide a guest apartment for the designer in my studio which is fully networked. This enables the designer to work quickly on uploads directly on site to the company website while I create the photo required for the product. This allows very effective work without too much correspondence.
All photos are usually photographed on a light grey background so that if necessary another background colour can be easily adjusted.
These three conditions must be considered in any case when designing an online catalogue:
- Production tactics need to be adjusted to react when trade promotes short-term sales to compensate for losses. reopened stores promote short-term sales.
- It is worth adjusting to tighter budgets because the coming economic crisis is inevitable. Your online catalogue should therefore also reflect changing demand and realistic pricing.
- And finally, you need to take advantage of these new price/performance expectations through targeted notifications via online news and "social media" to attract these new cost-conscious customers so that they can then integrate them into your current offering in the long term.
