Its name is Kiweno that wants your blood and will come on the market end of this month. Described as a combination of online platform and self-test for possible food intolerances. What is generally eventually a good idea, can in wrong hands become the final stage of surveillance...
On its rather vacuous website general phrases are served like:"Healthy food does not necessarily mean proper nutrition. On the contrary, it may even make you sick if you do not tolerate", - but nothing is explained. After all there is a photo of a carton. The box with content costs 99 Euro.
Allegedly 3 drops of blood are sufficient to determine which proteins someone can not tolerate. On a total of 70 foods tested in the cooperation with Kiweno laboratory I wonder what kind of use one of our beloved fast-food chains may make of such invention... Really SFI'ic!
The so-called Nutriscreen test kit includes everything you need to do a test in comfort of your home. The included "blood collection tube" is prepared with silicon heparin, so that the sample survives its transport without prejudice and above all genuine. Via e-mail or SMS you get then within five working days a notification that the results be available on the online platform.
Instead of a usual non-medical part vacuous laboratory finding the user is displayed clearly, what foods you can tolerate and what not. There are then also an individually tailored treatment plan and regularly updated nutrition and health recommendations.
Tailor-made diets shall help individually to increase well-being and performance so people have the opportunity to understand how to manage and optimize their diets"
On June 23, the startup will be online and fully accessible. Already now you can pre-register for the self-test kit. Order your kit now. And don,t forget to leave your finger print as well...